The Motorhome & Caravan Show welcomed 95,816 visitors to Birmingham’s NEC this year, with organiser NCC Events describing strong demand for touring vehicles despite the wider economic climate.
The figure sits below the show’s 2023 record of 106,131, though NCC Events framed this year’s turnout as reaffirming the event’s position as the UK’s largest leisure vehicle show rather than claiming a new high.
More than 350 exhibitors filled 11 halls at the NEC with vehicles, awnings, tech and accessories. Sales were described as robust throughout the week, with some exhibitors surpassing their 2025 results, a show that reported sales up to 20% higher year-on-year at its February edition.
Programming included appearances from Kelvin Fletcher and Helen Skelton at the Inspiration Theatre, alongside free towing and driving experiences run by the show’s campsite and travel partner, the Caravan and Motorhome Club. A new BBQ Cookery Stage, featuring Murf from the Beefy Boys and chef Andrew Dickens, drew large crowds for smash-burger demonstrations. The show also attracted its largest-ever turnout of content creators promoting the event on social media.
Karen Dodd, marketing director at NCC Events, said: “The Show is the UK’s primary shop window for new motorhomes, campervans and caravans and it’s fantastic to hear that exhibitors have seen healthy sales and had strong interest in their new models and innovations.” NCC Events’ next show under the NCC banner, the Caravan, Camping & Motorhome Show, returns to the NEC from 16-21 February 2027.
