
It’s always about the people, stupid29th November 2021 | published by EW SHARE
In his latest article, EN guest editor Phil Soar (pictured) says it’s all well and good recognising successful shows, but that real credit should go to the people who make them happen
‘We are a people business,’ says a recent announcement on one trade show website (a US one as it happens). As opposed to what? Concrete? Penguins? Muffins?
The clichés are so familiar that we barely hear them: ‘Our assets all go up in the lift each morning’; ‘We are proud ...
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