INTERSPORT, sporting goods retailer, has been announced as the first major retail partner to confirm attendance at global sports exhibition ISPO 2026
ISPO is organised by Raccoon Group Media and Messe München.
The announcement comes as ISPO closes its 2025 event in Munich and prepares for a move to Amsterdam with earlier dates in November 2026.
Organisers say the agreement signals industry confidence in the updated format and location. INTERSPORT has a long relationship with the event and is expected to play a central role in the next edition.
The company operates 5,464 specialist stores across 42 countries. ISPO 2026 will include a dedicated INTERSPORT Members Lounge at the RAI Amsterdam, part of a wider investment in an expanded global hosted buyer programme.
Organisers say this approach is designed to make the event more focused on business outcomes, including meetings between brands and buyers. ISPO 2026 will also include content sessions, learning opportunities and networking designed to support collaboration across the sports and outdoor industry.
Mike Seaman, group CEO of Raccoon Media Group said: Partnering with INTERSPORT as our first confirmed retail partner for ISPO 2026 is a major milestone for the event and for the entire sports industry.
“INTERSPORT’s global influence, deep consumer connection, and commitment to innovation make them the perfect collaborator as we build a future-focused ISPO. This partnership allowISs us to bring brands and retailers closer together – and sets a powerful foundation for what ISPO 2026 will represent.”
