Event sustainability industry body, isla, in partnership with its Print Working Group has published its Better Buying for Print – An Event Planners Guide; a free resource available to support event planners in making more sustainable print choices for events.
The Print Working Group, which launched in April, is specifically focused on solving the challenges of graphic and print impact on our event footprint. The group said the guide is an opportunity to create more informed conversations with suppliers around sustainable print.
According to isla, in graphics and signage, the use of synthetic resins and harmful chemicals in dyes or inks have negative implications both on the planet and managing the end of life of graphic products.
A study by marketing agency Ecobooth found that 100,000 tonnes of waste were burnt or sent to landfills from the UK events industry alone.
The project has been led by Laura Fell, isla Print Working Group lead and head of graphic production at marketing agency GPJ.
Fell said, “We recognise that wasteful graphics for one-time use needs to be a thing of the past. This re-think of event planning cannot fall only to print suppliers. With this guide, we’re hoping to empower event planners across the industry to make better choices and educate their clients to make more informed decisions too. This will, in turn, enable large format printers to forge better relationships with the supply chain, and will one day eliminate really wasteful single-use signage materials.”
Anna Abdelnoor, isla co-founder said: “There is a lack of knowledge of the complexity of upstream and downstream impacts of material choices which invariably leads to confusion and poor decisions.”
Matt Phipps, business development manager, MacroArt, one of the first member’s of the group, said: “The complexity of delivering truly sustainable results in the world of events is often underestimated and can be daunting. It involves an extensive array of skills, materials and processes, covering the entire lifespan of a project. A guide of this kind will be an invaluable key to making the selection of sustainable choices more accessible, easier and more effective. ”
The resource can be downloaded from the isla website here.