Exhibition organiser Hyve Group plc has entered into a multi-event agreement with Crowd Connected which will see the tech start-up provide location software services across Hyve’s portfolio of events.
Hyve has extended its relationship with Crowd Connected which dates back to 2019. The software enables the real-time positioning of smartphones in any environment, indoors and outdoors.
The software, which is integrated into the official app for an exhibition or trade show, enables blue-dot navigation, location-based personalisation and location analytics. It is also used at music festivals, sports, entertainment venues, and business events.
The first Hyve event of 2022 to benefit from the new agreement was Spring Fair. The UK’s largest retail trade show returned to the NEC last month after a Covid-enforced hiatus in 2021.
Hyve’s flagship education technology show, Bett, which takes place at London’s ExCel next week, is scheduled to be the second show in the technology rollout.
Ernesto Perdomo, head of digital experience at Hyve said: “Crowd Connected’s positioning technology is proven both in terms of what it delivers and how easy it is to deploy. We’re levelling up the physical experience by bringing the best of digital to the show floor.
“This ticks multiple boxes: it elevates the visitor experience through the familiarity of blue-dot wayfinding, which drives more interactions with exhibitors.
“It helps us to personalise the event experience, making the mobile app more valuable. And Crowd Connected ‘s analytics deliver measurements that previously weren’t readily available – for example, footfall traffic stats for every exhibitor at a show.”
Crowd Connected commercial director Mark Maydon said, “Conscious that physical shows are competing with digital, there’s rightly increasing focus across the exhibition industry on operating smart events.
This translates into being more data-driven. At Crowd Connected, we’re on a data-driven mission to transform live events through location tracking insight.”