HairCon has signed a five-year premier partnership with booking and business platform Fresha.
The agreement will see the event rebranded as “HairCon powered by Fresha”.
The partnership is set to run for five years and will make Fresha the event’s official premier partner. No financial terms were disclosed.
HairCon is a UK-based trade event for hair and barbering professionals, positioned as a hybrid industry event combining education, networking and live demonstrations (staged within a music venue format). The 2026 edition of HairCon will run from 13-15 June in Manchester.
Fresha provides booking, payments and business management software for salons and barbershops. The platform is used by tens of thousands of businesses globally.
Under the agreement, Fresha will have a role in shaping HairCon’s content and programming. The partnership also links the event more closely with Fresha’s network of ambassadors and industry professionals.
Michael Dynan, co-founder of The Assembly and event director of HairCon, said: “From day one, HairCon has been about doing things differently and building something that genuinely serves the industry, so partnering with Fresha feels like a natural alignment.”
William Zeqiri, founder and CEO of Fresha, said: “HairCon is the flagship event for the global hair & barbering industry, and Fresha is proud to be its Premier Partner.”
HairCon brings together international educators, business owners and emerging talent from across the hair and barbering sector. The event combines trade exhibition elements with live shows, talks and networking.
Fresha will act as premier partner across HairCon activity for the duration of the agreement, supporting the event’s development over the next five years.
