The world’s first Ferrari-themed esports arena has opened at Ferrari World Yas Island in Abu Dhabi.

The experience offers guests the chance to race across nine real-life circuits including Monza, Imola, Silverstone and Yas Marina in 20 Gran Turismo and three Formula One racing simulators.

Designed not as a competition focused venue but as an immersive motorsports journey, the arena aims to evoke feelings such as the adrenaline of race day and the pride of standing on a championship podium.

UK-based agency Blacklist Creative commissioned ARAM, which specialises in immersive and gaming arenas, to develop the concept, theming and schematic design of the arena.

Two simulators have been adapted to be fully accessible for people with special needs underlining the venue’s commitment to inclusivity.

Features of the arena:

  • A bold black-and-red colour palette that echoes the Ferrari identity.
  • Custom track-shaped ceiling lighting that mimics Formula One circuits.
  • Immersive LED walls and gaming displays.
  • A scalable content structure, with new tracks rotating monthly to keep the experience fresh.

ARAM has previously designed esports and gaming environments for clients such as ESL, PGL, HeroEsports and many more.

The company’s chief executive, Rafal Mrzyglocki, said: “Unlike a typical esports venue built for broadcasting or pro tournaments, this space was designed to make every visitor feel like a Ferrari driver. Whether you’re seven or 70, our design ensures you’re not just playing a game, you’re entering the world of Ferrari.”