As the events industry adapts to rapid changes in how audiences discover and evaluate content, search visibility has become a growing concern for marketing leaders. This challenge will be addressed at the upcoming EN Marketing Leaders Summit, an event bringing together senior marketers from across the events sector to explore the strategies shaping future growth, engagement and performance.
One of the featured sessions, Search Visibility in the Age of AI, will be led by Jon Monk, head of performance at ASP. The session focuses on the practical realities of discoverability at a time when AI-driven tools are increasingly influencing how people search for and find events.
In his session, Monk will draw on recent AI visibility audits conducted with event organisers to highlight common patterns, blind spots and missed opportunities. While many teams believe they are following SEO best practice, the reality is that their content is often failing to surface in both traditional search engines and AI-influenced discovery environments.
The session will explore why strong Google performance still plays a critical role in visibility, even as AI reshapes how search results are interpreted and presented. Rather than focusing on short-term optimisation tactics, Monk will examine how search engines and AI systems assess relevance, authority and clarity across an entire content ecosystem.
A central theme of the discussion is leadership. Monk will share practical guidance on how marketing leaders can better direct internal teams and agencies using data and insight, helping organisations move away from guesswork and toward more informed visibility strategies.
Attendees will leave with a clearer understanding of why search visibility often breaks down in an AI-influenced landscape, and a practical framework they can apply immediately to improve discoverability, strengthen performance and future-proof their event marketing efforts.
The EN Marketing Leaders Summit continues to position itself as a key forum for strategic thinking in the events industry, offering senior marketers an opportunity to step back from day-to-day execution and focus on the decisions that drive long-term impact.
