Edition Dog Live will be rebranded Every Dog Live from 2027, as organisers Raccoon Media Group and Edition Media Ltd use a newly announced joint venture to roughly double the show’s footprint at NAEC Stoneleigh, from around 7,000sqm to nearly 14,000sqm.
The rename reflects a shift towards inclusivity, built around “the health, happiness and wellbeing of every dog, regardless of breed, pedigree, age or ability.” New features for 2027 include the Dog Discovery Zone, covering products, nutrition and behaviour; the Dogstagram Zone, for social media dogs and their creators; and the Canine Collective, a platform for independent, design-led dog brands. Confirmed guests include Greg Rutherford, Iwan Thomas, Steve Backshall and Clare Balding, alongside TV vets Dr Scott Miller and Dr James Greenwood.
Edition Dog Live was first announced in 2019 by Edition Media editor Jennifer Dow as the UK’s first event built around holistic dog health.
The joint venture brings it into Raccoon’s wider animal health portfolio, which already spans PATS and BETA International bought in 2025 and co-located at the NEC Birmingham, plus the National Equine Show. BETA International itself previously ran at Stoneleigh before that move.
Mike Seaman, group chief executive of Raccoon Media Group, said: “Almost doubling the size of the event gives us the space to introduce new brands, new experiences and much more content, but the investment goes far beyond simply adding more floor space.”
Jennifer Dow said: “Edition Dog Live has always been built around the health, wellbeing and welfare of dogs, so Every Dog Live feels like a natural evolution of what we have created.”
