Technology provider Disguise has been involved in creating F1® Box, a racing simulator at Westfield Stratford City, combining simulation with AV to deliver an experience for Formula 1 fans.
Disguise was responsible for the end-to-end technical build, including LED integration, audio synchronisation, and real-time data visualisation, creating a fully responsive space that delivers consistent multi-sensory engagement throughout each 20-minute race session.
Disguise began with a full spatial visualisation of the experience using its proprietary Designer software. This 3D visualiser enabled the technical services team to map every pixel of the room in advance, including the simulators, lighting design, leaderboard placement, and LED wall content.
On site, the team linked lighting, video playback, simulator lighting, and architectural features through API and DMX controls. All components responded in perfect sync, including LED visuals, atmospheric strobes, and pulsing light effects tied to race countdowns and key gameplay moments.
A standout feature of F1® Box is its live data integration, which connects simulator outputs to the leaderboard system using Notch and Disguise’s data management capabilities.
This transforms the racing session into a spectator experience, with visitors able to track performance instantly and engage with the competitive elements of the installation as they unfold.
F1® Box represents a scalable, modular approach to location-based entertainment built around a single strong IP. For experience designers, venue operators, and IP holders, the project demonstrates how immersive media systems can be applied to transform static simulations into theatrical, audience-facing experiences with high retention and repeatability.
As immersive experiences become central to brand engagement strategies, projects like F1® Box offer a tested template for bringing content-rich, competitive formats to retail and leisure destinations.
