Suppliers & Tech
5 creative ways to use VR/AR at your next trade show
Trade shows and expos are a great way to stand out to prospective partners, suppliers and customers. In this piece, Dakota…
Reservoir Media backs Lightroom to grow immersive IP experiences
London-based immersive entertainment producer, Lightroom, known for experiences such as Coldplay and Prehistoric Planet…
What types of event insurance do you need?
Donna Salle says the key to running a smooth event is protecting your interests with the right insurance coverage and explores…
Good stats masking some big challenges for the German messes’ trade fair motors
Theo Reilly looks at the data behind Germany’s trade show recovery. Despite major challenges, the country remains the world’s top…
Success starts with seeing the full journey
Ashleigh Cook, CMO of RainFocus says there’s a marketing shift from campaign-based thinking towards journey-based measurement…
DSV completes €14.3bn deal for Schenker
EW looks at the finalisation of a massive deal in the logistics and freight forwarding sector as DSV finally gets its deal…
The untapped potential of QR codes in modern event experiences
Spending on experiential marketing is back, says Justine BaMaung, VP of marketing at Uniqode Experiential marketing budgets are…
Listen to your customers
Stephanie Selesnick explores the crucial role of the customer advisory board in improving our industry supplier services I’m a…
Five common website mistakes that can destroy traffic
Your website is one of your event’s most powerful marketing tools, but are you unknowingly damaging its performance? ASP offers…
PPDS expands European team with new dvLED manager
PPDS has announced the appointment of experienced indoor and outdoor direct view LED integration specialist, Jeroen Feldman, to…
Q&A with RefTech’s Margaret Reeves on three-time award success
With the inaugural Confex Supplier Awards 2025 approaching, EN caught up with three-time EN Supplier Award winner Margaret…