Opinion
‘Feeding off’ or ‘Feeding into?’ A supplier’s perspective
Margaret Reeves, managing director of RefTech responds to Julian Agostini’s blog, Feeding off events without giving back? …
What types of event insurance do you need?
Donna Salle says the key to running a smooth event is protecting your interests with the right insurance coverage and explores…
How to enter the Saudi market: dmg events president Matt Denton
Matt Denton, president, dmg events, shares some insights for those considering entering the attractive Saudi market Saudi Arabia…
Specialists helping to shape the future
The UFI Industry Partners Working Group looks at the evolving role of consultants in strengthening global exhibition markets As…
Not just living for the event moment
Event Concept’s marketing director Abby Hartley explores the extraordinary everlasting: delivering long-term value with events…
Success starts with seeing the full journey
Ashleigh Cook, CMO of RainFocus says there’s a marketing shift from campaign-based thinking towards journey-based measurement…
Exhibitions in a tariffed world
Media and events entrepreneur, Dr Barış Onay recently explored, at UFI’s MEA Conference in Cairo, some of the big economic issues…
The basics of due diligence
Grimes, McGovern & Associates (GMA) CEO and owner John McGovern with some advice for those thinking of taking the dive into…
The untapped potential of QR codes in modern event experiences
Spending on experiential marketing is back, says Justine BaMaung, VP of marketing at Uniqode Experiential marketing budgets are…
Keeping the meetings motor running
Stephanie Selesnick heads to the motor city and hears from the CVB about Trump’s tariffs and their cross-border impact on Detroit…
The Financial Times praises trade shows!
Exhibition News columnist Phil Soar (CloserStill and Nineteen Group chairman) expresses his surprise at a breakthrough moment for…