Opinion
My weekend experiment building an AI sales coach
I was going to write a slightly academic article about the layers of data, but then the AEO Conference in Birmingham…
The Unwritten Rules: Finding the words I’d been missing
When I was named one of EN’s 30underThirty, I promised to use the platform to raise awareness of neurodiversity within the…
I moaned about it for years. Then I was the one making the ask
When we were taking ICE* into new markets, one region at a time, we did it organically. People who already had a…
The world of events and exhibitions – turned upside down
As the defeated English army marched away from Yorktown in in October 1781, the band of the American rebels played a then…
Your eighth most valuable asset?
When EN asked me to be a columnist, deciding what to write about was easy. Explaining why you, the reader, should care…
The boring stuff won
Twenty years of investment in the picks and shovels of live events ‘Picks and shovels’ is one of the oldest ideas in…
How trade shows and Premier League football are in lockstep
A month ago I argued that Premier League clubs and trade show companies appeared to now have the same sorts of investors,…
The rebrand nobody wants to do properly
There’s a moment every organiser recognises once a show starts losing ground, and it usually happens in a meeting. Someone…
The Soar Point: If you don’t believe the AI hype, try this avatar for size…
By Phil Soar, co-founder of CloserStill Group and Chairman of Nineteen Group The Times recently reported how a fake avatar beat…
AI can write the email. It cannot shake your hand
A B2B buyer costs roughly $5 per click, $50 to become a lead, $500 to speak to, and $2,000+ to meet in…
The Soar Point: How trade shows and the Premier League are brothers
By Phil Soar, co-founder of CloserStill Group and Chairman of Nineteen Group Overwhelming is probably the best adjective to…