Marketing
Success starts with seeing the full journey
Ashleigh Cook, CMO of RainFocus says there’s a marketing shift from campaign-based thinking towards journey-based measurement…
Exhibitions in a tariffed world
Media and events entrepreneur, Dr Barış Onay recently explored, at UFI’s MEA Conference in Cairo, some of the big economic issues…
The untapped potential of QR codes in modern event experiences
Spending on experiential marketing is back, says Justine BaMaung, VP of marketing at Uniqode Experiential marketing budgets are…
Five common website mistakes that can destroy traffic
Your website is one of your event’s most powerful marketing tools, but are you unknowingly damaging its performance? ASP offers…
Targi w Krakowie/EXPO Krakow wins 2025 UFI Marketing Award
UFI, the global association of the exhibition industry, has named Targi w Krakowie/EXPO Krakow from Poland as the winner of its…
TEMBO re-launches TEMBO ACADEMY
Recruitment agency, TEMBO has re-launched TEMBO ACADEMY, a graduate recruitment initiative for the event marketing industry…
VUKA Group launches online brand hub
VUKA Group has now consolidated 15 separate websites into a single online hub – wearevuka.com. The South African media and events…
EN Indy Award Winners
Best 365 Community Best Brand Collaboration Best Independent Consumer Show Launch Best Independent Trade Show Launch Best Indy…
Meet the moderators of EN Indy Expo 2024
Get ready for insightful discussions led by industry experts at the EN Indy Expo 2024. Here’s a quick overview…
The event organisers’ marketplace: International Confex 2025
International Confex returns in February 2025, and more and more organisers are signing up to attend. After 40 years, it’s hard…
Unlocking the benefits of winning at the EN Marketing Summit and Awards
Submissions are open for the EN Marketing Awards. Here’s why you should enter. In today’s competitive marketing landscape…