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Our exhibition stand landed us £65,000 of direct new business – here’s why…
By Ella-Rae Ings, Marketing Manager of Premier Events Exhibitions are one of the most powerful ways to put your brand in…
The hidden tech gap: Why are event operations still stuck in spreadsheets?
As conversations around AI continue to dominate the exhibitions sector, much of the focus remains on attendee-facing innovation…
The rise of the prepared visitor: Why today’s exhibition attendee is different
By Davinia Bourdon, head of sales – exhibitions at Olympia Events For years, success in exhibitions was often measured by one…
This is why your event website needs to prioritise GEO
For years, the playbook for getting maximum bums on seats at an event was fairly straightforward: build demand with great…
How ChatGPT ads will shape the event marketing landscape
“My audience isn’t on Facebook, there’s no point in us running ads.” “My audience isn’t on Instagram, there’s no…
Building the perfect trade show: Lessons for organisers
In this blog, Catherine O’Neil, director of operations for Ice Cream Alliance, organiser of The Ice Cream & Artisan Food Show…
Time to get with the programme for getting your exhibitors in shape?
Mash Media chairman Julian Agostini offers some thoughts on shaping up to help get your exhibitors in the best form possible…
Why are top exhibition companies seeing financial growth?
In his latest blog, CloserStill Media and Nineteen Group chairman Phil Soar explores the recent financial performance of leading…
Maximise your exhibition stand ROI
With over 20 years of brand marketing experience across three continents, Miami-based strategist Mike Silver, managing director…
How 500 chairs became a sustainability statement at 15Hatfields
Why one of London’s greenest venues sees seating as more than just a procurement decision When 15Hatfields decided it was time…
5 creative ways to use VR/AR at your next trade show
Trade shows and expos are a great way to stand out to prospective partners, suppliers and customers. In this piece, Dakota…