Event website specialist ASP has announced the launch of its event website platform builder, Composer II, ahead of International Confex 2025.

ASP’s new website creation platform Composer II has been designed to help event organisers with choice and expand possibilities for website creation. Described internally as ‘the world of Minecraft but for event websites’, clients can choose to create their own site from scratch or choose from multiple pre-set builds that are ready to go.

With Composer II, event organisers can:

  • Design and launch an event website with the same flexibility as a custom-built site in minutes.
  • Test drive event tools without affecting the live website.
  • Use a customisable on-brand maintenance mode.
  • Enjoy a faster & more responsive event website with inbuilt lazy loading and dynamic functioning for a much higher performance.
  • Change the set-up of their event website without creating a new back office.
  • Benefit from industry-leading UX, CX and SEO.
  • With accessibility ingrained in the platform to ensure their event website is for everyone.
  • Fully integrate with leading tech and still use all of ASP’s event growing tools.

Over 30 event organisers, including DWTC, Clarion, Montgomery, William Reed, Future, and Bauer Media, are already using the new website creation platform’s first phase.

Jon Benjamin, CEO of ASP, said: “Client feedback and continuous product evolution have been invaluable in creating Composer II. Built with cutting edge UX, CX and SEO, Composer II is full of the event marketing tools our clients requested and is at the forefront of online event technology.

“We set ourselves the goal of creating a cost-effective event website builder, where if a client can imagine it on their website they can build it with Composer II. The team has worked tirelessly to ensure that we have created a product that completely matches the wants and needs of event organisers of all sizes.”

Jon Monk, Head of Search Performance at ASP, will present at International Confex on 27 February from 10:40-11:10am in the Marketing & Experiential Theatre. The ASP team will also be at stand #EN7 to discuss session insights and Composer II features.