
Ascential acquires marketing intelligence service WARC15th June 2018 | published by EW SHARE
Following the proposed sale of many of its event brands to ITE Group, Ascential has announced the acquisition of WARC Limited for an initial cash consideration of £19.5m, plus deferred consideration of £4.5m payable in 2019.
WARC is a global digital subscription business that helps brands, agencies and media platforms assess marketing effectiveness across all channels.
The business strengthens Ascen...
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