The Association of African Exhibition Organisers (AAXO) has unveiled the programme for its first major event, an exhibitor training day. The educational event, which is free for exhibitors affiliated with AAXO members, is designed to prepare businesses to get the best from their trade show experience. Business consultant Frank Tilley will facilitate the October 14 event, which includes sessions on how to plan and budget for a show, design a stand, create marketing collateral, tr...