Phil Soar: You should be kinder to your CEO – they have an impossible job11th January 2022 | published by EW SHARE
About ten years ago one of our larger companies (which shall be nameless but was a three letter acronym) decided to change its structure to introduce vertical controls over its events. This was instead of relying on the show directors to have overall control of their shows. One of the ‘verticals’ was a single data department holding the emails/addresses/mobile numbers of every single show’s customers. The new director of data gathered together all the databases and exercised complete ce...
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