GES EMEA, has appointed circular economy specialist, Reconomy, to recycle the business’ exhibition graphics from across its operations at Birmingham’s NEC and ExCeL London.
A primary focus of the partnership has been to achieve the recently launched FESPA UK / Reconomy accreditation. Which encourages businesses to be more responsible about waste.
The contract will see Reconomy’s dedicated print recycling division manage a variety of waste types including fibre-based display boards, which will be repulped at a paper mill, and rigid PVC graphics, which will be remanufactured in the UK into new facia boards.
Jon Hutton, director, Reconomy, said: “We’re excited to be supporting GES in their commitment to driving sustainability within the events industry and desire to be a leader for positive change.
“We will work to continually optimise the environmental and commercial value of these materials diverting them from landfill and ensuing that where possible we adopt circular solutions that will see them being recycled and reused.”
Reconomy says that onsite bailing of GES’s general waste, which contains a lot of very light composite board, will significantly reduce the associated transport costs and emissions.
Jason Holt, production director, Graphics at GES EMEA, said: “It’s important to us that we pick quality partners that can help us achieve our ambition to continue to reduce waste across our business.
“This is a real statement of intent for us. It’s not just about having circular recycling methods in place, Reconomy have been invaluable in helping us reduce waste, working in partnership with our own customers, and sharing successes across the industry.”
