
Why the festivalisation trend is sweeping through Singapore10th October 2018 | published by EW SHARE
Transforming business events into festivals is one of the innovative steps shaping Singapore, writes Martin Donovan, editor of Mix – Asia’s Creative Meetings Magazine.
High on the risk chart when it comes to innovation must be to create a festival out of a business event, giving it all the trappings of a youthful, breezy gathering of tech entrepreneurs while maintaining a core exhibition.
Yet that’s what Singapore has managed to pull off as t...
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