The Global Association of the Exhibition Industry, UFI has launched its new Strategy on Learning, setting out how professional learning and development will be supported across the organisation and the global exhibition community.

The strategy was developed following research and consultation with UFI members, including feedback gathered through a dedicated survey. This work highlighted the growing importance of learning that is practical and grounded in real industry practice, as well as the value placed on learning through peer exchange and collaboration.

Chris Skeith OBE, CEO and managing director of UFI, said: “Learning happens every day across our industry. Given UFI’s global position and network – we have an opportunity to support this learning in a more consistent and meaningful way.”

The new strategy introduces UFI Learning, designed to promote knowledge collaboration, and continuous learning across the exhibition industry. UFI will support learning across its programmes, events, communities, and resources.

UFI Learning is guided by three strategic priorities:

  • Increasing access and flexibility
  • Leveraging industry expertise and partnerships
  • Curating engaging and relevant learning opportunities.

To learn more about UFI Learning opportunities, visit: www.ufi.org/learning.