
The ‘Snickers War’ and how it affects trade shows13th May 2024 | published by EW SHARE
Does the exhibitions industry engage in price shrouding? CloserStill and Nineteen Group chairman Phil Soar details the evidence.
If you haven’t been following the ‘Snickers war’ you should. In this case, it is not a mass protest about Mars changing the name of the UK Marathon Bar to its US name, Snickers. This one is real political theatre.
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