ROI
Three is the magic number
EW reporter Catie Owen spoke to Stephen Murtagh, otherwise known as The Exhibition Guy, to get his insight on how exhibitors…
ROI is exhibitors’ main priority, new research reports
Exhibitor ROI is the most important challenge facing event professionals as the in-person comeback continues, according to new…
Top tips on how to measure return on investment once the party’s over
Knowing why you’re holding a particular event, and being able to objectively measure the results against your initial criteria…