digital
If you build digital marketplaces, will they come?
Stephanie Selesnick takes a look at exhibition organiser-owned industry marketplaces as a new trend in digital offerings. In…
Behind the scenes of digital transformation
The exhibition and events logistics industry is on the brink of a massive transformation. Here, three members of the…
Ascential dashes for digital growth, following exhibition sales
Global specialist information company Ascential plc, which has been selling its exhibition businesses, has announced results for…
German companies prefer trade fairs to digital, says new AUMA data
AUMA, the association of the German trade fair industry, recently commissioned a survey of German exhibiting companies, comparing…
Digital will be exhibition’s largest revenue growth factor, says Feathr
Feathr co-founder and president Aidan Augustin has told EW that exhibitions in mature markets’ single largest revenue growth…
Managing expectations: Is a show’s digital element a deterrent from the main event?
EW asked a panel of exhibition experts whether a show’s digital element can become a deterrent from the main event. Klaus Reinke…