AUMA

It’s a Messe model and it’s looking good
EW looks at some of the key developments and trends in the huge exhibition market that is Germany. Germany’s events market…

German trade fairs remain €30bn engine of growth, says new AUMA/Prognos survey
The German trade fair industry represents billions in added value for the country, according to the first comprehensive survey of…

German trade fair sector generated €30bn and showed growth across the board in 2025
The trade fair industry in Germany contributes approximately 30bn to the country’s prosperity annually, according to new…

Change is a constant companion: AUMA annual publication released
The trade fair business of the future is and will remain international, according to a new annual publication from AUMA, the…

Messe Stuttgart launches manufacturing show, eyeing industry gap
Messe Stuttgart has announced it will be launching Make-To-Order Days, or MTO Days for short, a brand-new event format, in June…

Germany remains world’s top trade fair destination
In sheer numbers, Germany is undoubtedly the world’s leading trade fair venue. According to data from the Association of…

Philip Harting elected AUMA chairman for the third time
The General Assembly of the Association of the German Trade Fair Industry (AUMA) has voted unanimously to give current chairman…

Hamburg Messe und Congress record year sees leasing ‘millstone’ replaced with rental fee
Germany’s Hamburg Messe und Congress (HMC) has reported that its fiscal year 2024 surpassed all expectations. Uwe Fischer and…

New AUMA emissions measurement guideline for Net Zero Carbon Events´ methodology
AUMA, the Association of the German Trade Fair industry, is the first national industry association to adopt the Net Zero Carbon…

Germany’s AUMA urges government to stimulate growth and build on 310 trade fairs in 2025
Germany’s 70 or so exhibition venues are kicking off the New Year with over 310 trade fairs already planned into the…

German trade shows to be climate-neutral by 2040
The Association of The German Trade Fair Industry (AUMA) has announced that they are set to become climate-neutral by 2040 and…