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Racoon events launches The National Snow Show

by Olivia Powell

Raccoon Events has announced the launch of the National Snow Show, an exhibition dedicated to the snowsports industry.

The event is set to take place from 23-24 October 2021 at the NEC in Birmingham. It will feature a retail experience, a speaker line-up and a number of interactive features including Rail Jam dry slope, Rider’s Lounge, Shred Stage, Skate Mini Ramp, Alpine Après Bar with live music and a Good Vibes Après Party.

To celebrate the launch Raccoon Events has released 2,000 free tickets to the Show on a first-come-first-served basis using code LAUNCH.

The two-day event will host a range of speakers from the world of snowsports including Sir Ranulph Fiennes, Graham Bell, Katie Ormerod, Billy Morgan, Benjamin Alexander, Scott Penman, Jamie Barrow, Jamie Nicholls, Ed Drake and Winona Barnieh, who will lead a schedule of talks on the Snow Stage and workshops in the Snow Skills Cabin.

The Show, which is expected to attract over 10,000 attendees, will give visitors access to over 140 brands from a range of sectors, including gear and kit, resorts, destinations, and tours.

Stephen Morgan, managing director of the Active Division at Raccoon Events, said: “The National Snow Show will be the must-attend event for snowsports enthusiasts in 2021. Jam packed with interactive features, the best brands, the biggest names and most importantly, providing an opportunity for the UK snowsport scene to come together in a safe way and prepare for the snow season ahead.

“The Show is not only a chance for seasoned skiers and snowboarders to plan for the upcoming season but will also provide an easy entry point for those curious about snowsports to learn the basics, chat to the experts and hear from incredibly motivating and inspiring speakers before hopefully deciding this is the sport for them.”Racco

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