Premagic, the AI-powered event technology platform trusted by organisers across Asia, the UK, and Europe, has announced the appointment of Adam Parry as strategic advisor.

Parry, co-founder of Event Tech Live and the Event Technology Awards, joins the company as it accelerates its international growth strategy.

Parry said: “I’ve been around event technology for a long time, and I know the difference between a product that’s built to solve a real problem and one that’s built to chase a trend. Premagic is the former.”

He added: “What drew me to Premagic is that they understand something the industry has been slow to grasp: events are one of the most powerful marketing channels available, and yet organisers are consistently under-leveraging them. The organic advocacy that a well-run event can generate is the kind of compounding, lasting visibility that no paid campaign can replicate. Premagic is building toward that, and I want to be part of making it happen.”

The partnership formalises a shared conviction that events are among the richest sources of peer advocacy available to any brand, and they are almost entirely unmined.

Premagic’s mission is to help organisers shift focus from paid acquisition toward organic, compounding advocacy built by attendees, speakers, and exhibitors themselves. The platform enables organisers to activate their communities as brand amplifiers, turning every event into a sustained content engine that continues generating visibility long after the last session ends.

Looking ahead, Premagic is building toward a fully AI-driven campaign planning layer that will help organisers design and execute complete, multi-touch organic media strategies for every event they run.

Parry, who has long been at the intersection of event technology adoption and industry leadership, brings with him a depth of market knowledge and a network that spans event organisers, technology buyers, and industry associations across the globe.

Parry will work closely with Premagic’s leadership on market positioning, partner development, and campaign strategy as the company builds its presence in key new territories.

Anup Mohan, CEO, Premagic said: “In an event technology landscape shaped by some of the biggest global players, Adam’s decision to choose Premagic is a strong testament to our team’s vision and relentless execution. His expertise is rooted in years of hands-on experience—being in the room, running events, and deeply understanding what organisers truly need. With Adam as an advisor, we are not just building a great product; we are ensuring it reaches the right people, earns their trust, and becomes something they can genuinely rely on. This is a truly meaningful moment for Premagic.”

The appointment also marks a pivotal moment in Premagic’s international growth. Having established strong traction across Asia and built an active presence in the UK and Europe, the company is now focused firmly on deepening its foothold in the UK and US markets in 2026.