PPDS, global provider of Philips Professional Displays and solutions, has announced a strategic distribution partnership with FVC to expand its reach and strengthen its presence across the Middle East and North Africa.
Under this new agreement, FVC will represent and distribute the full PPDS portfolio of Philips Professional Displays including the latest digital signage, direct view LED displays, and professional TVs delivering world class AV solutions to customers across a wide range of verticals. From corporate, education, government and defence, through to retail, hospitality, healthcare, and more.
Headquartered in Dubai, FVC is a value added distributor with a long standing reputation for bringing leading edge audiovisual and unified communications technologies to the market. The partnership ensures that systems integrators and end customers in the region can access the award winning PPDS portfolio, supported by FVC’s extensive partner ecosystem and technical expertise.
As part of the partnership, FVC will also host satellite PPDS Studio Hubs in its demo centres in Dubai and Riyadh, providing dedicated spaces for integrators and customers to experience the latest and greatest innovations from Philips Professional Displays first hand.
Wim De Geest, Executive Director MEA, PPDS, said: “From our very first discussions, it was clear that FVC’s expertise and network would be invaluable in helping us to expand our presence in the Middle East. Together, we will extend significant value and support to our partners and customers in the region.”
