Swapcard has launched two new revenue tools for event organisers – Hosted Buyer & Smart Meetings and an Exhibitor Marketplace. Both are available immediately.
Aimed at associations and trade show organisers, the products focus on paid meetings, digital upgrades and exhibitor ROI. The release comes as organisers face tighter budgets and growing pressure to show value beyond standard sponsorships.
Hosted Buyer & Smart Meetings
Hosted Buyer & Smart Meetings manages the hosted-buyer process end-to-end.
The tool automates meeting workflows, from qualification and preferences to scheduling and onsite check-ins. Buyers, exhibitors and sponsors are matched using interests, availability and organiser-defined rules.
Godefroy des Francs, CPO and co-founder at Swapcard, said: “For the past seven years, we’ve been helping event organisers create meaningful connections using AI-powered matchmaking.”
He continued: “Hosted Buyer & Smart Meetings builds on that foundation by giving organisers a simple way to curate structured, high-value meetings between buyers, exhibitors and sponsors.”
Because the tool is built into the event app, Godefroy said it is easier to manage and improves meeting attendance.
Exhibitor Marketplace
Alongside meetings, Swapcard has launched a self-serve Exhibitor Marketplace.
With many organisers lacking time or capacity to sell digital tools, upgrades sometimes go unsold. With the marketplace, Swapcard aims to address that gap by allowing exhibitors to purchase services directly.
Available options include visibility packages, lead capture tools and AI-powered recommendations. Event teams set pricing, rules and tiers, while activation happens instantly without manual invoicing.
Early users have reportedly increased spend per exhibitor. Satisfaction has also improved.
Both products are available now to all Swapcard customers.
