Madrid tradefair institution IFEMA has taken on the management of the IFEMA Municipal Palace, a key convention venue for 25 years. Belén Mann, IFEMA’s Conventions Department Director, describes the challenges and future plans. Feria de Madrid’s expansion with IFEMA Municipal Palace means it is possible to host events that for lack of availability we could not previously confirm. This is a space that offers a larger auditorium than the one we have in the North Con...