Messe Frankfurt has officially launched a new subsidiary in the Gulf, Messe Frankfurt Saudi Arabia. The organiser says the move is part of a long-term investment strategy in the Kingdom’s fast-growing exhibition industry and also supportive of Saudi Arabia’s Vision 2030 goals. Azzan Mohamed (pictured) will lead the subsidiary’s growth strategy across the Kingdom as managing director. Messe Frankfurt says it hopes the move will also drive localisation efforts and lead to st...