Home TopicEvents Jewellery Cut Live adds a sparkle to London Fashion Week

Jewellery Cut Live adds a sparkle to London Fashion Week

by Olivia Powell

The Jewellery Cut Live will return for its fourth season during London Fashion Week.

The two-day pop-up event that aims to promote independent contemporary jewellery designers, to showcase local talent, and open up fine jewels everyone, whether they be in the industry or part of the general public.

The show will take place at The Royal Institution and will feature the work of independent jewellery designers, including UK Jewellery Designer of the Year Julien Riad Sahyoun, Deborah Blyth, MyriamSOS, Noor Shamma, Satta Matturi, Aria Design, Alexandra Jacoumis, Vanessa Pederzani and more, as well as Baroque Rocks, a curator of vintage gold jewelllery.

Attendees will get the opportunity to meet the designers, browse the jewellery, plan commissions and buy pieces at the event. The event will also feature talks on jewellery in addition to other mini events, including late-night shopping on 17 February.

The Jewellery Cut co-founder, Rachael Taylor, said: “After a successful few seasons, we are delighted to announce our return to London Fashion Week in February. Our move to a larger venue signals the growing interest there is in independent jewellery design right now. With so much focus on craftsmanship, sustainable shopping and supporting local design talent, The Jewellery Cut Live is the perfect event for conscious shoppers who want to explore the world of fine jewellery in a relaxed, inviting atmosphere.

“The Royal Institution is not only a larger venue, which will allow us to accommodate more jewellers and events, it also has a full-scale theatre. We will put this to work to stage our popular series of jewellery talks, which in the past have included speakers such as jewellery artist Wallace Chan, influencer Katerina Perez, BBC Antiques Roadshow’s Joanna Hardy, Liz Olver of Annoushka and Bonhams’ Sophie Law. With the new AAA pass, we’re responding to requests from the real jewellery junkies who want to visit multiple talks over the two days – and we’ve also thrown in some money-can’t-buy extras too.”

The Jewellery Cut Live launched in September 2018 and has since been popping up each February and September to coincide with London Fashion Week. The show acts as a hybrid event for the jewellers involved but is also open to the general public. The event also attracts press, influencers, VIP collectors and retail buyers.

The event, which is free to attend, will take place from the 16-17 of February, 2020.

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