The International Federation of Exhibition and Event Services (IFES) and the Exhibition and Event Association of Southern Africa (EXSA) have formalised a new strategic partnership. Their three-year Memorandum of Understanding (MoU) reflects a shared commitment to knowledge exchange, professional development, and increased visibility for their respective members.
The partnership agreement was signed by IFES president Jörg Zeißig (pictured) and EXSA chair Sibusiso Mncwabe, and builds on an established history of co-operation between the two organisations.
The partners say the decision to sign the MoU was driven by the shared vision of IFES and EXSA to strengthen the exhibition value chain through closer alignment of expertise. Members will benefit from joint educational initiatives, participation in each organisation’s industry events, and access to shared insights and best practices.
The exhibition and business events sectors in Southern Africa contribute significantly to tourism, infrastructure development, and international connectivity.
Zeißig said: “Collaboration is the foundation of progress. By formalising our co-operation with EXSA, we are strengthening regional representation in Southern Africa, gaining new perspectives, and creating new opportunities for our members to engage and grow within the global exhibition community.”
Mncwabe added: “This agreement formalises years of practical collaboration between our associations. It represents an important step in ensuring that Southern Africa’s exhibition industry is recognised internationally, while creating tangible benefits for our members through shared knowledge, advocacy, and expanded networks.”
