IBTM World has revealed an ‘Exceptional Experiences’ programme for in-house event organisers and marketers planning to attend this year’s show in Barcelona from 19-21 November.
‘Exceptional Experiences’ is a new iteration of the corporate event marketer’s programme, which took place at IBTM World last year. It will open with an invite-only workshop during day one for senior executives, VPs and influential leaders from different sectors.
On day two of the three-day RX-organised show, IBTM’s Exceptional Experiences Forum will take place on the main stage.
This dedicated content stream will provide sessions on how to harness AI and technology, build your community and leave a lasting, positive impact on attendees, plus others.
IBTM World’s Exceptional Experiences programme launched during a pop-up event at this year’s Cannes Lions advertising festival (pictured).
Claudia Hall, exhibition director, IBTM World, explained: “The Exceptional Experiences workshop at Cannes Lions celebrated the hard work of event planners and marketers to create incredible activations and stories. We discussed the different ways to bring our communities together and build long-standing partnerships, including the everyday challenges event planners face, such as the use of AI to increase efficiency without losing the authenticity our events should provide.”
