Hyve Group has announced the co-location of Autumn Fair and Glee at the NEC Birmingham.

Autumn Fair will take place from 6-9 September, while Glee is scheduled for 8-10 September.

Aligning both events will present extensive commercial opportunities. Exhibitors will gain access to a broader network of buyers spanning home, gift and garden sectors. Moreover, thousands of retail buyers attending both events will benefit from expanded cross-sector buying opportunities.

Hyve further believes that the co-location will provide enhanced time efficiencies and strong insights into consumer trends that will help growth opportunities for both audiences. Other benefits cited by the organiser include fostering new business partnerships, streamlining the sourcing experience, strengthening innovation and increasing sales for those involved.

Jackson Szabo, retail portfolio director at Hyve Group, commented: “We’re excited to announce the alignment of Glee with Autumn Fair from September 2026. The Hyve Group’s heritage across its retail portfolio, Spring Fair, Autumn Fair and Glee, has been delivering commercial opportunities to brands and buyers for over 75 years”.

He added: “Looking to the future, the co-location aligns with our mission to support and spearhead growth within the UK retail and garden sectors.  We are excited about this next step for Autumn Fair and Glee and look forward to welcoming our communities to an even more dynamic and commercially rewarding event in 2026.”

To learn more and register for the events visit either Autumn Fair or Glee.