Following last week’s appointment of Graeme Barnett as chief operating officer (Mash Media Group), Mike Sherrard (pictured) has been appointed to the Mash Media Board and promoted to exhibition director, The Event Production Show and Festival and Outdoor Event Show. Sherrard will take up his new position from 1 April.
Sherrard’s career spans over 30 years in the industry working at some of the biggest companies and on market leading brands. Following 17 years at Penton Media, Sherrard has launched and sold events at his own company Firecast Media, managed consumer shows at Clarion, and held MD roles at Centaur, Nineteen and Archant.
More recently, Sherrard launched the award-winning New Scientist Live. He is currently sales director at Mash Media managing the Event Production Show.
Speaking on his appointment, Sherrard said: “I’m truly excited to be appointed to the Mash Media Board and taking on a more strategic role at this pivotal time. There is a genuine commitment to growth, both organic and with ambitious objectives for launches, but all with a laser focus on customer care and development. Whilst the huge success of EPS, Confex and the PA Show will form the bedrock of our exhibition portfolio, they are just the beginning.”
Julian Agostini, managing director, Mash Media, commented: “I’m delighted to have Mike join our senior leadership team which further strengthens the management capabilities of Mash Media. Mike brings with him a tremendous amount of exhibition and business leadership experience, which will help fulfil the potential of both the Event Production Show and Festival & Outdoor Event Show.
“This latest appointment comes off the back of a very successful week at Olympia where International Confex, EPS and The PA Show were a great success, and I look forward to working with Mike and the team at Mash Media to further develop our products, ensuring they evolve in line with our customer needs and expectations.”
Mash Media Group is publisher of Exhibition News.