Content creation specialist, First Sight Media, has been commissioned by exhibition organiser, Mash Media, to deliver a raft of filming and content production services at the PA Show, Excel London, on 26 & 27 February, 2025 for the fourth year in succession.
Rich Belcher, MD of First Sight Media said: “We’re thrilled to be working with Mash Media on all four stages at the PA Show 2025. It’s the biggest show in the UK dedicated to the personal development of PAs, EAs, VAs, and office managers. We will be capturing content from the various experts presenting to create year-round assets for the show’s Knowledge Hub, a key resource offered to the community of executive support professionals 365.”
The PA Show is the destination for executive support professionals looking to elevate their careers and connect with industry-leading suppliers. As Lisa Farnfield, PA Show sales event director, highlighted, “It’s where meaningful connections are made, and valuable partnerships are built.”
Charlotte Fewlass, marketing event director, added: “This is the must-attend event for discovering innovative solutions, gaining insights, and making an impact in your role. The PA Show brings thousands of executive support professionals together to learn, share, connect, and source new suppliers. The PA Show 2025 will feature over 60 live sessions and 120+ exhibitors! Together, we’re proud to create a space where professionals can truly thrive.”
The First Sight Media team will be right at the heart of the event to capture the value from all four stages, plus interviews with exhibitors and attendees for a daily highlights reel. The First Sight Media Team will consist of production managers, camera operators, on-site editors, event technicians, and support personnel.
They will manage the filming of on-the-day highlights reels, on-stage presentations, and conference content. Equipped with 4K cameras, lighting, sound recording, mixing, and editing desks, they aim to capture over 100 hours of footage, to create more than 50 hours of finished video content for the organiser.
“The PA show is the pinnacle of knowledge sharing and development for executive support professionals, and we will be there to capture all of the essential content and deliver promotional content to add a bit of extra fizz that will make them want to return next year,” concluded Belcher.



