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ExCeL London completes digital transformation programme

by Joe Gallop

During a busy period for ExCeL London, the venue has now put the finishing touches to Phase II of its extensive digital transformation project.

As part of its continued investment programme, the venue will feature numerous LED screens that have been installed in and around its campus.

The project is aimed to create enhanced wayfinding for visitors – at both the west and east entrances – as well as opportunities to provide ‘immediate, dynamic and responsive’ messaging throughout an event’s tenancy.

The venue’s chief commercial officer Simon Mills said: “Investing in the venue is something we are continually doing from our extensive 25,000sqm expansion due in 2024, through to future proofing our IT infrastructure or providing more diverse and sustainably-focused food and beverage offerings.

“We are now able to provide all event organisers and their exhibitors with enhanced, bespoke promotion for their event, something we feel is especially important during multiple tenancies.”

Mills was invited for a ride on the Elizabeth line last week before it is set to officially open in Summer. He described it as a “game-changer” for ExCeL as it will have its own dedicated station at the west of the venue which will cut journey times to central London to 12 minutes – half the time it takes at present.

By 2023, the line will include Heathrow Airport to cut that journey time from up to three hours to 43 minutes. 

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