Excel London has appointed Keith Prowse as the venue’s official experiences partner.
Keith Prowse will craft a range of premium and VIP experiences for some of Excel’s existing high-profile events and offer hospitality packages to Excel’s wide portfolio of clients and attendees to some of the biggest sporting and cultural events across London and the UK.
Renowned for creating memorable experiences for both corporate and individual clients alike, Excel joins a list of iconic venues and stadiums across the country where Keith Prowse is officially appointed including The Championships, Wimbledon, Allianz Stadium, LTA Championships at the Queen’s Club and Edgbaston Stadium.
Excel’s chief commercial officer, Simon Mills said: “Many of our four million annual visitors are also influencers or decision-makers when it comes to selecting business entertainment for their company and spend extended periods of time in London and the UK. With the continued growth of the experience economy and the role of face-to- face in building relationships and networking, we feel we can drive considerable brand and business value for both parties via our new partnership with Keith Prowse.”
Jim Speed, commercial director at Keith Prowse, said: “This partnership with Excel London marks a truly exciting chapter for Keith Prowse. It aligns perfectly with our core values of innovation, collaboration, and delivering exceptional experiences. This collaboration not only expands our reach and enhances our service offerings but also provides our customers with access to a wider range of premium experiences at a world-class venue. We are confident that this partnership will set a new benchmark for event hospitality and solidify our position as the industry leader.”
