Henham Strategy has won a competitive bid to be the Events Industry Alliance’s public affairs partner. This means that Henham Strategy, a consultancy firm, will support the EIA’s engagement with government and Parliament.
The events industry has been campaigning government for years to gain better recognition and achieve some central goals. Among them, is the long-desired acquisition of our very own sic code – something that has eluded advocates for years.
Efforts kicked up a gear during the pandemic, when the industry faced existential threat. Now, this partnership looks to take advocacy efforts a step further. No doubt the EIA is hoping that Henham Strategy can succeed where many others have struggled. Time will tell whether this yields fruit.
The EIA combines three trade associations – the Association of Event Organisers (AEO), the Association of Event Venues (AEV) and the Event Supplier and Services Association (ESSA).
