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Eventbrite and Facebook announce partnership

by Martin Fullard

Eventbrite and Facebook have announced the launch of Ticketing on Facebook, powered by Eventbrite — a platform-based offering from Eventbrite that brings new ticketing functionality to Facebook. Rollout in the US begins this week, opening up a new way for event creators on Facebook to engage with attendees of their events and gatherings.

Ticketing on Facebook, powered by Eventbrite, allows anyone with a Facebook Page in the US to select ‘Create Tickets’ in the initial event setup, thereby easily adding paid or free tickets to their event. Tickets will be prominently displayed on the Facebook Event page, giving attendees the ability to not just indicate their interest in attending, but to fulfill that interest by purchasing paid tickets or registering for non-paid events, without ever having to leave Facebook.

“Eventbrite and Facebook both share a passion to inspire connection and help bring people together. Past generations built their identities around their material possessions, but our newsfeeds today are filled with experiences, not the things we own,” said Pat Poels, SVP of Platform at Eventbrite.

“700m people use Facebook Events each month and partnering on this initiative is our effort to better serve the people responsible for bringing those events and gatherings to life—including small businesses and entrepreneurs whose core business is not throwing events.”

“For the past several years, Facebook and Eventbrite have been partnering closely to help bring people together with the communities and live experiences that they love,” said Sue Young, director of product management at Facebook. “Our partnership has enabled people to seamlessly and securely purchase tickets to events on Facebook. With this product, we are making it easier for event organisers to create and start selling tickets directly on Facebook by helping them complete the process without ever leaving the app.”

Pits and Pals Owner, Rosemary Reese, adds: “The Eventbrite Facebook ticketing partnership is win-win. The feedback from our customers has been amazing. They have a convenient way to prepay for our classes, and they have the option of buying them for their friends. At the same time, the ticketing functionality has helped me better predict attendance. Now, I can keep marketing my events until I fill every spot.”

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