The European Pizza Show 2024 took place at Olympia London last month, attracting a strong delegation of overseas business travellers to the UK capital. The two-day show, which took place from 26 to 27 November, drew almost 10,000 attendees, nearly 50% of whom travelled from outside the UK. Some 277 food and beverage brands showcased more than 4,500 products alongside a World Pizza Summit, where over 50 international speakers addressed emerging opportunities and challenges within...