Home TypeNews East of England Showground announces new strategic alliance

East of England Showground announces new strategic alliance

by Joe Gallop

The East of England Agricultural Society, owner of the East of England Showground, has entered into a land promotion agreement with Asset Earning Power Group (AEPG) to enhance the leisure offer and develop the 667,731sqm site.

Alistair Beattie, interim CEO of the East of England Agricultural Society, said, “The end of the three-day agricultural show in 2012 meant that the showground was no longer essential to the future of the Society. Our alliance with AEPG allows the development of the leisure facilities and wider site, leaving the Society to focus on its charitable aims of promoting agriculture, education, and rural life.”

Beattie added: “This collaboration with AEPG will enable us to develop our initiatives and engage with other organisations to deliver tangible outcomes, such as our association with Anglia Ruskin University, Peterborough, on the content of agriculture-related educational courses.

“The Society is delighted to support the continued operation of the East of England Arena as a centre for events in the city and the region, and we are excited by AEPG’s proposals for new leisure facilities on the site. The Trustees of the Society were keen to avoid the loss of this important amenity which is an asset to the City of Peterborough and the retention of employment on the site.”

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