All roads lead to Expo City Dubai 24-26 October. Dubai Active, Dubai Muscle Show, and Dubai Active Industry returns for its ninth and biggest edition yet. The Middle East’s largest celebration of health, strength, and wellbeing (spanning over 35,000sqm of exhibition space) organised by IEG Middle East in collaboration with the Dubai Sports Council, is set to welcome over 40,000 visitors, 2,000 athletes, and 400 leading global brands for three days of workouts, competitions, networking, learning, and all-round fun.
Once again held in partnership with Dubai Fitness Challenge (DFC), Dubai Active 2025 will feature a line up of international fitness icons, including Kayla Itsines, Leana Deeb, James Smith, Bradley Simmonds, and Diren Kartal, who will lead live workouts, motivational talks and meet-and-greets across the weekend.
Visitors can experience high-energy sessions at the Active Arena and the Going All In Fitness Stage, gain expert insight from thought leaders at the Dubai Active Talks, or unwind with restorative sessions at the Yoga & Pilates Studio. The HYROX 365 Challenge powered by GymNation makes a comeback to test endurance and strength, while the Future Champions Combat Arena, in collaboration with Team Nogueira will spotlight emerging combat sports talent.
As part of this year’s lineup, James Smith will also host a separately ticketed Business Mentorship Live on 26 October, designed for fitness coaches, trainers, and entrepreneurs to build their brands online and grow their ventures.
The Dubai Muscle Show 2025, for the ninth year, brings together the world’s greatest bodybuilding champions including six-time Mr Olympia Chris Bumstead (CBUM) .
