Robert Brackstone

What type of good is exhibition space? In the short term certainly sounds like it has low elasticity of demand as long as the market is uncontested - but elasticities change when you apply a time frame to them - and it's the long term price elasticity that needs to be explored. The likelihood of higher pricing drawing in competitors, harder to earn ROI and losing smaller exhibitor's, or larger exhibitors moving their budget to stand alone brand activations (increasingly common). Certainly an interesting topic to be explored though - a formula for calculating the changes in demand related to price and for defining the nature of the good itself.

18th February 2025 - 15:01:53