dmg events, an international events company, has appointed Sunny Bath as vice president for data management.
In his new role, Bath will be ensuring the most efficient use of data across the dmg events’ portfolio, defining the company’s data road map and its technical requirements, as well as owning the build of its data platform.
Bath will also establish and carry out dmg events’ approach to data governance, manage the company’s data warehouse for management and financial reporting and act as a mentor to data analysts in the business.
Bath has more than 23 years of experience running B2B marketing technology programmes and departments.
He joins dmg events from Euromoney, where he led the creation of a marketing data warehouse for Euromoney Institutional Investor plc. He devised and rolled out the data strategy, as well as developing the ‘single unified view’ of its customer and prospect databases.
Bath said: “I am excited to join dmg events, it is a progressive company with great growth potential. As my team shapes and implements a new data strategy, we’ll be able to support increased growth by enabling business decisions with greater levels of information.”
CEO of dmg events, Geoff Dickinson, added: “We are delighted to have Sunny onboard. He joins us with solid years of experience in his field. As we grow and expand into new territories and sectors data is critical for the business to make informed decisions, help our teams identify trends and improve our customer offering, all while making sure we remain strictly data compliant.”