Diversified Communications has agreed a partnership with GES to use new, sustainably-produced carpet brand Rewind for the remainder of its 2023 shows.
Diversified Communications will use the Rewind carpets at Accountex, SITS, DCW, and GEO, which all take place this month. They will also roll out the product at Accountex Summit Manchester, Lunch, Commercial Kitchen, Casual Dining, London Design Fair and Coach & Bus, later in the year.
The Rewind carpet range is a zero-to-landfill alternative, taking 55% fewer carbon emissions to make and is manufactured completely latex-free. It does this by taking water out of the manufacturing process, thereby reducing the energy required in production by 85% less than traditional event carpets.
Rewind is also recycled into a high-grade mono-recyclate which allows for easier recycling and a second life for the product. It is also lighter than traditional cord carpet, meaning delivery capacity is increased and transport emissions reduced.
“This is a much needed innovation for the industry,” said GES head of central planning Nikki Morris. “Taking carpet away from the venue floor was never going to be a long-term solution for events and working with the team behind the Rewind product has been inspiring.”
Diversified Communications group operations director Helen Milton said: “Carpeting has been an important part of this conversation and we’re very aware of the compromise between having a great experience and wanting to be a more sustainable events company.
“For us, taking something as important as venue carpet away from the experience at UK venues is not an option. Instead, we need more innovation in this industry around problems like this and we’re pleased that GES has introduced us to Rewind, which has given us the alternative which will enable us not to compromise on the presentation of our events, yet support our commitment to make our events more sustainable for the future.”
