
Data smarts in events: build or buy?7th July 2021 | published by EW SHARE
Trevor Foley and Mark Parsons ask ‘What about the people’? Where is the event talent that is to set up and deliver the future?
Data is here to stay, and event organisers need to use it or ignore it at their peril. The pandemic only accelerated an existing trend. Many major organisers have been exploring this area for 20 years, but they certainly...
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