Content programme for EN Marketing Conference announced

The programme for the first ever EN Marketing Conference has been announced.

The event, on 11 January at the De Vere Grand Connaught Rooms will be the first ever conference and awards dedicated to exhibition markeeters.

The packed schedule will include two streams of content to provide insight and inspiration for every exhibition marketer.

As holders of the largest network of event marketers in the industry, Exhibition News constantly strives to improve standards within our community, and 2023 brings the launch of our inaugural EN Marketing Awards and Conference.

This hands-on educational event will seek to provide exhibition marketers with a greater understanding of the tools and processes to simplify their event cycle and tangibly improve results for their respective projects.

This conference and awards will be an integral part of that nurturing process by offering an innovative new event for CMOs, marketing directors, marketing managers and marketing executives in the exhibition industry to share knowledge and experience, as well as celebrate the successes.

Delegates will be able to learn how to find the sweet spot of compelling content, how to find the best tech from the myriad of innovations, and how to harness the power of influencers and how to convert great marketing into increased footfall.

Managing director Julian Agostini said: “Marketing has long been underrated in the exhibition world yet it is the singularly most important factor in my opinion.”

To download the delegate information pack click here

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10:15am	Keynote Speaker
10.45am	Creating compelling content If your content is too safe, your audience will think they’ve heard it all before but if it’s too left field, they may think it not relevant. Where is the sweet spot that challenges your audience to feel that they simply must attend? This discussion examines what type of content drives attendance and how to deliver that message effectively to your delegates. The panel will present case studies demonstrating what hasn’t worked and what definitely has. If you are building a seminar programme for you event, don’t miss this session
11.40am	What we should be measuring, automating and how does it help us grow? RX chief digital product officer Gaby Appleton will look at how you implement an effective automation strategy and the best ways to make the most of your data.
11.40am	Stream 2 – The metaverse; making sense of it and what opportunities are there? What do virtual worlds have to offer? Mark Brown, COO, of RendezVerse will look at how Web3 revolutionise the way exhibitions are marketed and how can it live experiences?
12.20pm	Converting pre-reg – how to increase your conversion ratio The exhibition industry has accepted a relatively poor return on pre-reg for many years. It is generally accepted in most marketing departments, that only half the number pre-registered will actually materialise as visitors to the show. How can you buck this trend? This session will identify some of the rare events that achieve very high conversion and what techniques and tricks of the trade we can all use to increase our ratios dramatically. A must attend for those looking for increased footfall.
2pm	Stream 1 – Demystifying the tech stack – what do you actually need New martech products are constantly evolving. What are the products than can make life easier for exhibition marketers and how can the best tech out there be used to add value? This session will look at the best and worst platforms on the martech market
2pm	Stream 2 – Change the record – how do we make exhibition marketing more exciting Is exhibition marketing creative or just formulaic? There is no doubt that we have to follow procedures and critical paths in order to get the right results but where is the sprinkle of magic to lighten up the campaign? Many campaigns play a very safe and structured game which will deliver a safe result but can we disrupt a little and take educated risks to elevate our event? This session looks at what some of the innovators are trying with degrees of failure but also big success. Hugely entertaining session for those with an open mind.
2.40pm	Stream 1 – Life without cookies – how will this effect current strategies and how to get round it? With the death of third party cookies exhibition marketers will need to change the way they collect, segment and clean data. What will need overhauling and where are the opportunities for improvement. This session will look at the changes coming down the line and how to survive
2.40pm	Stream 2 – Marketing is the new cold call – how to create leads for your team As sales team become more reliant on marketing department to open doors. Ben Corbett – the marketing assistant-turned event director at F2F Media will look at the smart and innovative methods of creating commercial interest in your event and build hot prospects for your sales team.
3.05pm	The rise of Influencers and how to use them In this fireside chat, Matt Woods, CEO of influencer agency AFK Creators will talk about how influencer marketing has become a commonly used alternative to traditional advertising and a great way to increase brand awareness and consumer reach in an authentic way. But how do you find the right influences and what re the pitfalls to look out for?